Logan Lyles

Director of Partnerships at Sweet Fish Media

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How to Get From Website Copy to Sales Engagement w/ Benny Rachamim

Logan Lyles

Director of Partnerships at Sweet Fish Media

Full Profile »

The B2B Sales Show is a podcast dedicated to helping B2B sales professionals engage their target accounts, successfully navigate the sales process, and ultimately become more effective sellers.

Most sellers know that buyers have changed.

Today’s content has to be highly personalized, hence the massive investment companies have made in content marketing.

But the reality is that most of that content never actually gets consumed.

In this episode, we interview Benny Rachamim, VP Sales at Uberflip, about how every company has a content experience: it’s really whether it’s a good experience or a bad experience for their buyers.

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