The B2B Sales Show is a podcast dedicated to helping B2B sales professionals engage their target accounts, successfully navigate the sales process, and ultimately become more effective sellers.
Kosoglow discusses how to make sure your SDRs are booking the right kinds of meetings. If they aren’t hitting the right targets, that isn’t the SDR’s fault. Blame the sales leader who isn’t deciding what criteria are important in picking targets.
We also get into:Pods vs. verticals How to incentivize SDRs Processes vs. relationships Why some AEs play the blame game
Kosoglow drops a ton of wisdom that’s definitely worth your time.