The B2B Sales Show is a podcast dedicated to helping B2B sales professionals engage their target accounts, successfully navigate the sales process, and ultimately become more effective sellers.
What’s the role of a salesperson when their free trial doesn’t involve them?
If the free trial user can navigate exploring the product themselves, where does the sales process start and end?
Today’s guest is Jeff Hazard, VP of Sales at Zenefits. Listen in as he shares how he motivates his sales team in ways beyond the numbers and how the role of the salesperson shifts depending on where in the buyer journey a person is.