Logan Lyles

Director of Partnerships at Sweet Fish Media

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How to Sell to the Elusive CMO w/ Nicole Smith

Logan Lyles

Director of Partnerships at Sweet Fish Media

Full Profile »

The B2B Sales Show is a podcast dedicated to helping B2B sales professionals engage their target accounts, successfully navigate the sales process, and ultimately become more effective sellers.

According to a recent HubSpot report, more than 40% of salespeople say that prospecting is the most challenging part of the entire sales process. 

Getting through to the C-suite in particular is harder than it’s been for years.

In this episode Nicole Smith, CMO at UserIQ, gives some revealing insight into what CMOs expect from sales reps who are trying to win a piece of their marketing budgets—and what gets them to open an email or schedule a meeting amidst their insanely overflowing schedules. 

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