The B2B Sales Show is a podcast dedicated to helping B2B sales professionals engage their target accounts, successfully navigate the sales process, and ultimately become more effective sellers.
Not all AI is about flying cars.
Sometimes, AI is about doing the grunt work so humans can do what they do best.
Today’s guest is Damien Greathead, Vice President of Business Development, North America at Receipt Bank. In this one, Damien talks about the true value of accountants (hint: it’s not in putting numbers together), how to create a virtuous cycle of new business referrals, and why “A business is a business is a business” is far too simplistic of an approach for sales teams.
This episode is brought to you by Nudge.