Real Value in B2B Sales Doesn’t Come From Automation w/ JJ Ferroni

Joe Caprio

VP of Sales at

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The B2B Sales Show is a podcast dedicated to helping B2B sales professionals engage their target accounts, successfully navigate the sales process, and ultimately become more effective sellers.


What does it mean to bring value to a sales interaction?

A snappy subject line? Multiple voicemails a day?

Au contraire!

Joe Caprio, VP of Sales at and co-host of The B2B Sales Show, sits down with JJ Ferroni, VP of Sales at Guru, to talk value in sales.

They discuss:Understanding buyer personas on a deeper level The right ways to engage prospects Automation vs. value in sales

To hear this episode and many more like it, subscribe to The B2B Sales Show on Apple Podcasts or listen here.

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