The B2B Sales Show is a podcast dedicated to helping B2B sales professionals engage their target accounts, successfully navigate the sales process, and ultimately become more effective sellers.
This week we are joined by Don Erwin, Head of Revenue at Mixmax for a quick episode where Don gave us one piece of sales advice that we’ve probably never heard before. Don explained the “L4M” (Last Four Months) concept that allows you to accurately forecast sales when you don’t have the normal data that you would have to be able to measure and predict correctly. It is a fantastic and helpful piece of advice!
You can find this interview and many more by subscribing to The B2B Sales Show on Apple Podcasts.
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