Logan Lyles

Director of Partnerships at Sweet Fish Media

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Sales Ops Is Your Strategic Weapon w/ Don Erwin

Logan Lyles

Director of Partnerships at Sweet Fish Media

Full Profile »

The B2B Sales Show is a podcast dedicated to helping B2B sales professionals engage their target accounts, successfully navigate the sales process, and ultimately become more effective sellers.

After you define your ideal customer profile and build your proactive inbound-outbound sales strategy, how do you search through those 10,000 potentials for actual customers?

Don Erwin, Head of Revenue at Mixmax, answered that question faster than you can say “sales ops.”

“The very first hire that I made when I came on board here was to hire a sales ops,” Don said. “I needed a really good sales ops person who could help me mine the data.”

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