The B2B Sales Show is a podcast dedicated to helping B2B sales professionals engage their target accounts, successfully navigate the sales process, and ultimately become more effective sellers.
Coaching is one of the most important aspects of sales training.
However, not every coach is doing what is necessary to put their team in the best position for success possible.
In fact, most coaches aren’t intentional with what they are doing and trying to teach.
A coach, according to Matt, is the person who stands on the field and calls out the plays. Whereas, training is explaining to them what the moves are in that play, and drilling it.