Logan Lyles

Director of Partnerships at Sweet Fish Media

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The Data That Every Sales Leader Needs to Understand w/ Ed Calnan and John Boucher

Logan Lyles

Director of Partnerships at Sweet Fish Media

Full Profile »

The B2B Sales Show is a podcast dedicated to helping B2B sales professionals engage their target accounts, successfully navigate the sales process, and ultimately become more effective sellers.

The Golden State Warriors are an insane basketball team.

They were able to get an incredible amount of talent on one team. So, of course, they’re successful.

Talent is what matters, right?

What you don’t see behind the scenes is the unreal amount of data and analytics that goes into every aspect of their game.

The same is true for your sales team.

You want top-quality talent, but without robust, reliable data and analytics behind them, they’ll struggle. Maybe when it comes to sales leadership, we need a little more analytics and a little less gut.

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