The Evil Side of ‘Customer Centricity’ w/ Patrick Downs

The B2B Sales Show is a podcast dedicated to helping B2B sales professionals engage their target accounts, successfully navigate the sales process, and ultimately become more effective sellers.

Emphasis on “customer-centricity” has turned salespeople into compliant order-takers. It’s time for salespeople to take back the control of the conversation.

On this episode, co-host Patrick Downs dives deep into how sales teams can correctly use customer centricity without becoming simple “yes” people.

Patrick is the Sales Enablement & Training Manager at PandaDoc.

What we talked about:Customer centricity in sales teams Sales enablement Solving problems Challenger sale

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