What Rev Ops Should Be Discussing With CMOs w/ Brad Rosen

Brad Rosen

VP of Revenue Operations at G2

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The B2B Sales Show is a podcast dedicated to helping B2B sales professionals engage their target accounts, successfully navigate the sales process, and ultimately become more effective sellers.

The VP of revenue operations wants 100% cost-efficiency. But your CMO wants to send that important prospect to Napa Valley for the weekend…

Why haven’t they communicated about this?! 

In today’s episode of The B2B Sales Show, co-host Brad Rosen of G2 lays out everything rev ops and CMOs need to be talking about in order to meet your business’ objectives.

He covers:How to effectively segment leads Aligning on where the marketing dollars are spent Developing a cohesive strategy between sales, marketing, and rev ops Demand gen for SMBs to enterprises

To hear this episode and many more like it, subscribe to The B2B Sales Show on Apple Podcasts or listen here.

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