Your Cold Emails Don’t Have to Suck! w/ Don Erwin

Don Erwin

Head of Revenue at MixMax

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The B2B Sales Show is a podcast dedicated to helping B2B sales professionals engage their target accounts, successfully navigate the sales process, and ultimately become more effective sellers.

On this episode, Don Erwin, Head of Revenue at MixMax, gives 5 ways to ensure your cold emails never suck again.

What we talked about:Attention-grabbing subject lines Personalized & curated content Structure your email logically & persona-specific Introduce yourself & build rapport Consistent follow-up

You can find this interview and many more by subscribing to The B2B Sales Show on Apple Podcasts.

If you don’t use Apple Podcasts, you can listen to every episode by clicking here.