The Data-Driven Marketer is a podcast dedicated to helping today’s Marketing Operations, Demand Gen, and Sales Operations professionals learn from each other's experiences to become more successful. Whether you’re looking to learn how industry experts charted a course to get where they are today, find out how fast-growing companies made decisions on their marketing strategy and tech stack, or discover what innovative companies are doing with data to drive their success, this is the podcast for you.
"As marketers, we live and die by the data. Allen and his guests offer thoughtful insights into how to get the most out of data-driven technologies--or when it makes sense to take a more personal approach. Allen's guests range from industry legends to unsung heroes, but either way, there's something for all of us in every episode."