Despite what you may have heard, traffic and revenue are directly related. But traffic in itself is simply chaos. To move the needle as a marketer, you have to have a well-defined plan for how to design campaigns that garner the traffic you want and then don’t waste it once you have obtained the desired results. That’s where Louder Online-The Digital Fast Lane comes in. It’s a podcast all about the development and execution of clear Key Performance Indicators and marketing campaigns that will grow your brand by amplifying its voice and making it discoverable. Episodes will feature topics such as search marketing, content marketing, social marketing, marketing agencies, websites, SEO, marketing strategy, traffic sources, and more.