Todd Hockenberry

CEO at Top Line Results

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Why Manufacturers Need Content Marketing

Todd Hockenberry

CEO at Top Line Results

Full Profile »

Even manufacturers need content marketing!

It’s crucial to get the word out about your company and team in order to grow and make more connections.

In this #Growth episode of The Manufacturing Show, Todd sits down with Jabil’s Senior Manager of Corporate Content & Media, Timur Aydin

The two discuss:

  • Curating content for numerous industries and audiences
  • How to target specific audiences with the right messaging
  • How to develop and use ideal buyer personas
  • Reasons why you should initiate an employee advocacy program

See the Jabil blog here.


This #Growth episode is hosted by Todd Hockenberry, Consultant, Advisor, & Coach for industrial manufacturing companies at Top Line Results.

You can find this interview, and many more, by subscribing to the Industrial & Manufacturing podcast on Apple Podcasts, on Spotify, or here.

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