Todd Hockenberry

CEO at Top Line Results

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How to Develop a Strong Fan Base

Todd Hockenberry

CEO at Top Line Results

Full Profile »

Are you a leader in an industrial or manufacturing company and want to hear from others just like you? In this podcast, you’ll hear from experts that focus on industrial and manufacturing topics and learn the latest trends, ideas, and breakthroughs along with practical tools you can use to stay on top of your game. Listen to real people in the trenches every day just like you! Topics will include the latest strategies to grow your business, new technology updates in areas like additive manufacturing, digital transformation, operations improvements, security, sustainability, HR, design, trade, and regulation.

Did you know even manufacturers can develop fan bases?

It may sound far-fetched. But, at the core of fandom, you’ll find that it’s simply delivering what the customer wants.

In this #Growth episode of the Industrial & Manufacturing podcast, Todd catches up with the author of the bestselling The New Rules of Marketing and PR and the Amazon #1 release Fanocracy, David Meerman Scott.

The two discuss:How and why fandom happens to organizations Why successful fandom starts with the organizational leadership Steps to developing a strong fan base for any type of business

This #Growth episode is hosted by Todd Hockenberry, Consultant, Advisor, & Coach for industrial manufacturing companies at Top Line Results.

You can find this interview, and many more, by subscribing to the Industrial & Manufacturing podcast on Apple Podcasts, on Spotify, or here.

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