Todd Hockenberry

CEO at Top Line Results

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Is Trade Show Marketing Worth the Expense for Manufacturers?

Todd Hockenberry

CEO at Top Line Results

Full Profile »

Are you a leader in an industrial or manufacturing company and want to hear from others just like you? In this podcast, you’ll hear from experts that focus on industrial and manufacturing topics and learn the latest trends, ideas, and breakthroughs along with practical tools you can use to stay on top of your game. Listen to real people in the trenches every day just like you! Topics will include the latest strategies to grow your business, new technology updates in areas like additive manufacturing, digital transformation, operations improvements, security, sustainability, HR, design, trade, and regulation.

On this episode, co-host Todd Hockenberry and special guest Paul Kiesche explore the ROI of trade shows for manufacturing companies.

Paul Kiesche is the President and Creative Director at Aviate Creative.

What we talked about:Why trade shows aren’t about headcount How to gain maximum ROI from your trade show marketing Why you should attend trade shows your clients are attending, not necessarily trade shows for your industry Trade shows are about relationship, not sales

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