Todd Hockenberry

CEO at Top Line Results

Full Profile »

Forget Trade Shows, Double Down on Industrial Marketing

Todd Hockenberry

CEO at Top Line Results

Full Profile »

Industrial trade shows are going down the tubes. It’s time to reallocate your marketing budget.

But where to… ?

Matthew Sciannella, Director of Marketing at Abicor Binzel, urges industrial marketers to invest in inbound marketing tactics centered around the customer, not your product.

In this #Growth episode, Todd and Matthew also discuss:

  • How to make an ROI case for inbound marketing in the industrial space
  • The best ways to make customer-centric content
  • How to scale and repurpose valuable content

This #Growth episode is hosted by Todd Hockenberry, Consultant, Advisor, & Coach for industrial manufacturing companies at Top Line Results.

You can find this interview, and many more, by subscribing to the Industrial & Manufacturing podcast on Apple Podcasts, on Spotify, or here.

WAS THIS EPISODE USEFUL?