Industrial trade shows are going down the tubes. It’s time to reallocate your marketing budget.
But where to… ?
Matthew Sciannella, Director of Marketing at Abicor Binzel, urges industrial marketers to invest in inbound marketing tactics centered around the customer, not your product.
In this #Growth episode, Todd and Matthew also discuss:
- How to make an ROI case for inbound marketing in the industrial space
- The best ways to make customer-centric content
- How to scale and repurpose valuable content
This #Growth episode is hosted by Todd Hockenberry, Consultant, Advisor, & Coach for industrial manufacturing companies at Top Line Results.
You can find this interview, and many more, by subscribing to the Industrial & Manufacturing podcast on Apple Podcasts, on Spotify, or here.