Todd Hockenberry

CEO at Top Line Results

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Marketing Rebellion: It’s Happening, Manufacturers

Todd Hockenberry

CEO at Top Line Results

Full Profile »

There’s no getting around it: Marketing and advertising don’t work how they used to.

Buying up non-digital ad space is soon to be a thing of the past. And manufacturers need to jump on board.

In this #Growth episode of The Manufacturing Show, Todd speaks with six-time bestselling author and executive branding coach, Mark Schaefer, about his newest release, Rebellion Marketing: The Most Human Company Wins.

Todd and Mark discuss:

  • The current state of the marketing industry
  • How enabled customers have become due to technology and information
  • Why marketers can no longer hang on to their old ways

This #Growth episode is hosted by Todd Hockenberry, Consultant, Advisor, & Coach for industrial manufacturing companies at Top Line Results.

You can find this interview, and many more, by subscribing to the Industrial & Manufacturing podcast on Apple Podcasts, on Spotify, or here.

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