There’s no getting around it: Marketing and advertising don’t work how they used to.
Buying up non-digital ad space is soon to be a thing of the past. And manufacturers need to jump on board.
In this #Growth episode of The Manufacturing Show, Todd speaks with six-time bestselling author and executive branding coach, Mark Schaefer, about his newest release, Rebellion Marketing: The Most Human Company Wins.
Todd and Mark discuss:
- The current state of the marketing industry
- How enabled customers have become due to technology and information
- Why marketers can no longer hang on to their old ways