The New Messaging for Manufacturers

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Do your customers know that you’re still in business? Have you actually communicated to them that you’re in operation?

Paul Kiesche, President & Creative Director at Aviate Creative, urges manufacturers to assume customers don’t know the status of their businesses. Then, reach out on a personal level.

Plus, in this #Growth episode, Paul and Todd discuss:

  • Why it’s important to acknowledge the pandemic and economic downturn with your customers
  • Different ways to open up communication lines with customers
  • How manufacturers can promote online events

Connect w/ Paul on LinkedIn or email him at [email protected]


This #Growth episode is hosted by Todd Hockenberry, Consultant, Advisor, & Coach for industrial manufacturing companies at Top Line Results.

You can find this interview, and many more, by subscribing to the Industrial & Manufacturing podcast on Apple Podcasts, on Spotify, or here.

Todd Hockenberry

CEO at Top Line Results

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