Everytime he heard their tagline— “to be thought leaders in digital marketing executing” — the co-founder wanted to gag.
So Workshop Digital went through a rebranding.
They decided to stop focusing on solving a particular problem. Instead, they were going to continually focus on one thing: Always being better for these 3 customers:
1: their clients
2: their client’s customers
3: their internal staff
On this episode of the B2B Growth Show, Andrew Miller, Co-Founder at Workshop Digital, told us all about how they rebranded their agency, came up with a new tagline, and stopped focusing on solving a problem, and started focusing on their customers.
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James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).