Tag: Content marketing

I’m not ashamed to say that Don Draper inspired me to become a copywriter. Well, he was part of the reason at least. Even though ol’ Donny didn’t always have the soundest moral compass,...

One of the hardest parts of creating a business podcast is coming up with interesting topics consistently. You need to keep your audience engaged, provide content of value, and keep yourself...

I hate the gym.  That feeling that everyone is staring. The sounds of grunting, sweating body-builder types who seem like they were hired by some unknown enemy of mine solely to mock my lack...

All you need to become a B2B thought leader is luck…  … said no one ever. ;) If it were that simple, I wouldn’t have bothered writing this gosh darn blog! In fact, becoming a B2B...

Episode IV: A NEW HOPE for Headlines It is a period of headline war. Rebel writers, striking with verbal precision, have won their first victory against the Galactic Pile of Content. During the...