Tag: Content marketing

https://www.youtube.com/embed/BFpXufQJgkE There’s a reason everyone says “it’s not what you know, it’s who you know.”  If you’re striving to reach ambitious goals, it’s...

I’m not ashamed to say that Don Draper inspired me to become a copywriter. Well, he was part of the reason at least. Even though ol’ Donny didn’t always have the soundest moral compass,...

One of the hardest parts of creating a business podcast is coming up with interesting topics consistently. You need to keep your audience engaged, provide content of value, and keep yourself...

I hate the gym.  That feeling that everyone is staring. The sounds of grunting, sweating body-builder types who seem like they were hired by some unknown enemy of mine solely to mock my lack...

All you need to become a B2B thought leader is luck…  … said no one ever. ;) If it were that simple, I wouldn’t have bothered writing this gosh darn blog! In fact, becoming a B2B...

Episode IV: A NEW HOPE for Headlines It is a period of headline war. Rebel writers, striking with verbal precision, have won their first victory against the Galactic Pile of Content. During the...