Webinars are being touted as the new way to print easy money.
Problem is they take a ton of inertia to push forward… and sometimes a ton of cash.
Today, James and Sean as they break down exactly how you can use some great apps to create an amazing webinar for your business.
It seems like everyone is touting the great benefits of hosting a webinar for your business’ product or service.
There are also lots of “experts” and companies who would love to see you pay for their all-inclusive, but crazy expensive webinar software. Some just want you to purchase a crazy expensive course on how you can do it yourself!
Lately, we’ve been working on creating a done-for-you webinar service for our clients. Throughout this process we’ve researched the essential components to webinars, the myriad of tools and services offered to help you launch one and how to put them all together to create a visually appealing, high-converting webinar.
Today, we share our observations and the three tools that can help you get an amazing webinar off the ground with minimal costs.
Then again, you could always have Sweet Fish do it for you! Contact us for more info!
Things we mentioned:
- LeadPages – A web-based marketplace for easily customized landing page template (link)
- Google Hangouts on Air – Host and broadcast live discussions using your Google+ and YouTube profiles (link)
- Chatroll – Online chat platform created specifically with Live Events is mind (link)
- Tick Tock Podcast – Facebook | Twitter
- Sean Blackburn – Twitter | LinkedIn
- James Carbary – Twitter | LinkedIn
James: Welcome back. Today we are talking about webinars. Seems like everybody and their dad is talking about webinars and how you can make gobs of money doing webinars. I’ve been hearing this for the last ten months, since we started Threefish, and we have still yet to do a webinar and Sean, it’s because it takes an astronomical amount of set up work.
Sean: It does take some set up work, yeah.
James: All of the gurus out there telling you that you need to be doing webinars, it’s easy to see that they have a team of people helping them do it.
James: Because it takes, I mean between setting up your Facebook ad, to getting the Google Hangout set up, to getting the landing page set up, to having the landing page that your ad redirects to, and then you have to have another landing page that you host the webinar on, and then you have to have your email sequence written so that you can remind people leading up to the webinar-
Sean: I’m tired listening to you list all this out.
James: Yeah. It’s a ton of stuff that you need to do.
James: Because it’s been such a pain point for us, a few months ago you and I were talking and we were like, “Man, we actually need to offer a done for you webinar solution for our clients,” and so this month we picked up, we’re starting to do this service for one of our existing clients.
Sean: Trying our first one, yeah.
James: You’re digging your fingers into making this happen. I just wanted to spend time on this episode really talking about the tools you’re using-
James: To create webinars for our clients and, hopefully, in the next couple of weeks we’re going to go live with our own webinar.
One thing before I have you kind of dive into the tools and things that you’re using, I want to talk about the verbiage around webinars. The client that we’re working with actually doesn’t like the term webinar, and I don’t really either.
Sean: Sure, it’s kind of like even the term podcast is kind of eh.
James: Yeah, but webinar just kind of has kind of a boring feel, you’ve heard it so many times before that webinar just doesn’t sound very exciting.
Sean: It’s not exciting, no.
James: This client is wanting us to use the term live talk. I think a direction we’re going to go with ours on an ongoing basis I want to start doing webinars that are live blog reviews where we break down people’s blogs and and say what they can be doing better-
How they can be optimizing it more, so instead of saying like, “Hey, come to our webinar,” we’ll say something like, “Come to our live blog review.”
As you’re thinking about, you know, are webinars something we need to be doing for our business? Think through that. Maybe webinar is the right term for you. Maybe workshop is the right term for you. Maybe live talk works better for you. Just think through that and know that that’s definitely something that is going to impact your conversion-
As you’re promoting it. The verbiage that you’re using is going to attract a certain type of person, so think through that before you get started, so-
Sean: No, all that is great. Just to speak to that last thing that you were talking about with a name, it’s all about being attractive. I think I read a stat the other day that thirty percent of people who even sign up to come to a webinar actually-
James: Don’t show up.
Sean: No, thirty percent show up.
James: Oh wow.
Sean: Yeah, even worse. Seventy percent don’t show up. You want to make it as attractive as you can sound it, so play with your marketing, play with your copy, as with anything, but definitely with the branding of your webinar.
Sean: Or live talk, whatever you want to call it. Just to jump in to some of this stuff here, there are a lot of different tools that are popping up for webinars. Like James said, there’s just a lot of details. It’s nothing that’s hard, it’s just a couple of things have to work together in synchronicity for a webinar to be pulled off successfully. The three things that I would mention, one would be LeadPages.
James: Yeah, we’ve already done an entire episode on LeadPages. That product is so robust, you can do so much with it.
Sean: Yes. We could have a podcast about LeadPages. In fact, they do, they have Version Cast.
James: Conversion Cast, yeah, you should definitely check out that podcast.
James: So LeadPages is one of the tools that you’re using.
Sean: LeadPages is that and I only just wanted to gloss over that just because, like you said, we’ve covered it before, but they have a couple different templates that work well with the tools I’m about to mention here. The two would be Chatroll and then Google Hangouts on Air.
Basically, what you want from a webinar, if you’ve never been on one before, a webinar is for the most part usually it’s like a PowerPoint presentation or a keynote presentation or it’s someone who is looking into a webcam and they’re talking, they’re giving some sort of presentation, they’re going through some content-
James: They’re giving value.
Sean: They’re giving you some value, they’re teaching you something. It’s maybe a course or, like James said, a live blog review. What you need is some sort of visual, live video and that’s where Google Hangouts on Air comes into play. It’s the easiest one to use, especially if you don’t want to pay for it. The nice thing, obviously, about … like with most Google products, like with something like YouTube or anything like that, it’s a free product. You can use it, it’s powerful, it’s reliable.
James: It turns it into a recording instantly.
Sean: Correct. Instantly turns it into a YouTube recording and you can put that on your channel. The only thing you need to set this up is a Google profile or a profile for your business, whichever one you want to use. I don’t know if it’s Google Plus profile, I don’t even know if they call it that anymore because Google Plus is either dead or dying.
James: Going away, yeah.
Sean: It’s a really cool video tool that you can use. There’s other ones out there, but especially if you’re just starting out with webinars and you want to keep the cost low, Hangouts on Air is definitely the way to go.
James: And then the next one is Chatroll.
James: What does Chatroll do?
Sean: The next thing that you want in your webinar is for some interaction. You are having a webinar, you’re having a live talk or a live blog post review in order to sell something. What you want is a way to interact with people. They’re going to have questions as you’re presenting things but you’re not in a classroom where they can just raise their hand and you can call on them type of thing. You want some sort of forum or ability for them to ask questions.
Sean: Some people will have either a telephone number that you could text, I’ve seen that before. Some people will just have like a forum. Some people will have it to where they have a specific hashtag on Twitter and you could just use that hashtag. There’s a lot things you can do. What’s nice about Chatroll is that it’s basically it creates a chat, a live chat, and you can post that into the bottom of whatever hosting site you’re using. LeadPages has a spot directly on one of their templates. You post that code and that chat is just going to be happening right below your video.
James: You set up the LeadPage template. You hook in your Google Hangout on Air.
Sean: Video, yep.
James: Video. Then under that video you can even put like a call to action so if you want them to buy your product at the end of-
Sean: Yep, a link back to your site or to a squeeze page or something like that.
James: Got it, so there’s that button that’s on that LeadPage and then there’s also the Chatroll integration.
James: I actually was just listening to LeadPages podcast the other day and they were talking about a strategy that they tried. They started answering questions from the audience during the webinar.
James: Instead of waiting until the end. To have a Q and A.
Sean: Mm-hmm (affirmative)
James: It actually increased-
James: Their conversions I want to say by three times, and they had fewer people on the webinar. Keep that into account. Maybe doing a Q and A at the end works for you, but at least test and see if maybe answering questions as you go will convert better.
Sean: I am sure, I mean, and you know I’ve been on a couple of different webinars where they’ve done that before and you are more apt to ask a question, get your question answered and buy the product, in turn, because you’re getting your questions answered because you’re seeing a company, or whoever it is, be responsive to you and your needs.
Those are the three tools that I would suggest. LeadPages, Chatroll, and Google Hangouts on Air for a webinar.
James: Two other things that I would mention would be Periscope and Meerkat.
James: Those are live video services that are popping up. You’ve probably heard a lot about Periscope.
Twitter bought them several months ago. I’ve been seeing a lot of people talk about that, but if you have a Periscope or a Meerkat option that you maybe send in your emails leading up to your webinar.
Sean: Sure, yep.
James: That’s just another way for people to engage if they don’t necessarily want to-
Sean: They can engage directly from their mobile phone.
James: Yes, exactly.
Sean: At that point, they can open up their Periscope and watch the webinar happen.
The nice thing about Periscope is that it’s just mobile optimized through and through. It’s been made with being an app in mind at the very beginning.
James: All right so if you want to implement the tools that we’ve talked about today you can go to Hangouts.Google.com or Chatroll.com. Check those out. You also want to check out LeadPages.net if you have not already done that.
Sean is the Head of Marketing for Sweet Fish Media, a done-for-you content marketing solution that writes and promotes blog content for busy teams. Co-host of @TickTockPodcast and lover of all things Orlando, FL w/ @OrlandiaPodcast. He snarks on Twitter @seanrblackburn.