Thinking about transitioning to ABM?
Making a shift from a traditional lead-based to an account-based marketing model is a big step, but it doesn’t have to be difficult.
As long as you start small with ABM tactics and make sure that sales and marketing are working together to smooth the process, a transition to ABM is possible.
James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).