Here are the 3 reasons you’re going to want to get your hands on this book:
1) It has stories of 6 companies that took their ABM program from good to great
2) It introduces the TEAM framework that is time tested within 100’s of companies
3) It shares 7 truths that every marketers and sales leader should know before they start doing ABM
If that’s not enough, they are giving away 100% of the profits and $10 per review of the book to New Story charity.
Check it out here or just search ABM is B2B on Amazon.
James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).