How to Scale Your Content Marketing Program Using Webinars

In this episode we talk to Dani Fankhauser, Director, Content Marketing at Reflektive.

Dani shares how you can use webinars to scale your content makreting efforts and connect with influencers in your industry.

  1. How to use webinars to build relationships with influencers
  2. Using webinars to source content for blog poasts
  3. Utilize webinars as an offer for email, social, and paid lead generation
  4. Promote customer success and show real-life best practices
  5. What to avoid when creating a webinar

Connect with Dani on LinkedIn: https://www.linkedin.com/in/danifankhauser/

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

James Carbary

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

Posted on February 24, 2019 in B2B Growth

James Carbary

About the Author

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

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