We asked him about increasing sales, mastering thought leadership, and driving product demand. What was his advice? Start a podcast.
He told us all about:
Using podcast interviews to build an influencer network
Regrouping all of your episodes around specific categories, and re-releasing them as niche spinoffs.
Repurposing podcast content into books with little extra work
Having actionable content to drive viewership
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James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).