Thanks to Andy Crestodina for prompting this discussion.
Examples to look at where people & brands do take a stand:
1) Sweet Fish: we adamantly disagree with “Quality over Quantity” in content marketing
2) John Barrows: you have to be agile in your approach to sales & not simply subscribe to one single methodology from now until the end of time.
Check out John’s new children’s book here: I Want to Be in Sales When I Grow Up!
3) Sangram Vajre at Terminus: marketing is a function of sales
Check out Sangram’s new book here: ABM is B2B
Check out The B2B Sales Show where his new series will be launching soon.
We also discuss the dangers of not taking a stand (vanilla content) and taking a stand just to take it (just causing controversy for no reason).
James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).