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Is Category Creation Right for Your Brand?

Dan Sanchez September 3, 2020

In this episode we talk to Kevin Alansky, Chief Marketing Officer at Higher Logic. If you like this episode, you’ll probably also love… …these past episodes: Why

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How to Get Your Team on Board with Category Design

Dan Sanchez July 1, 2020

In this episode of the Category Creation series, we talk to Darin Dawson, co-founder and President of BombBomb. Darin discusses how to get your entire team involved

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How to Pitch Category Design to Your CEO

Dan Sanchez June 17, 2020

In this episode of the Category Creation series, we talk to Conor McCluskey, co-founder and CEO of BombBomb. Conor discusses how to approach your CEO if you

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Why Category Creators Need to Create Contrast

Dan Sanchez June 3, 2020

In this episode of the #CategoryCreation series, we talk to Brad Zomick, former VP of Marketing at Pathgather and Degreed. Brad explains why if you want

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Why Category Design Thinking Is Necessary In Times of Crisis

Dan Sanchez May 20, 2020

In this episode of the Category Creation series, we talk to Kevin Maney and Mike Damphousse of Category Design Advisors. A time of crisis might

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When To Go After a New Category

Dan Sanchez April 8, 2020

In this episode of the Category Creation series, we talk to Udi Ledergor, CMO of Gong.io. Gong was already a leader of the Conversation Intelligence category,

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