James Carbary

Thought leadership is key to building credibility and expertise in your field. Learn more with Sweet Fish.

So you took the plunge and decided to launch an interview-based podcast for your brand. You chose the perfect name for the show, you had your design team create a really sexy logo, you wrote all the copy for the iTunes description...you've been staying super busy ramping up for the launch of the podcast. Then in hits you.... You have to start interviewing other humans on your podcast, and you have no clue how to do that. Well have no fear, because I’m gonna tell you the secret to a great interview. You've got to nail the pre-interview.

Producing a podcast for your brand takes more than a single employee and a microphone. You need a team to produce a show that will produce results. In this article, we explain the 9 roles you need on your podcast team.

Consistent content production is hard. As a B2B marketer, there will be weeks when you can’t stop thinking of new content ideas...but inevitably, you’ll have times when the creative juices just aren’t flowing. While we haven’t nailed the formula for a magic creativity pill just yet, there is a realistic way to guarantee that you always have great content...even when your creativity is on vacation. The answer? Waterfall content.

We've developed a 12-step process that will allow you to add over $1M to your sales pipeline in the next 90 days.

Promoting your content doesn’t have to be a time consuming task. The numerous social platforms and millions of bloggers to reach out to can seem daunting, but strong content marketing can be broken down into just three parts: influencer outreach, social media posting, and third party sharing.

There are certain things in your business that only you can do, and it’s understandable to want complete control over those things. However, there are so many tasks that can be accomplished by someone else. Here are 14 specific tasks that can be outsourced to a virtual assistant.

Is creating original content that generates leads a daily battle for your business? Hiten Shaw from Kissmetrics and Steli Efti from Close.io contemplate the challenges of content marketing and how to best leverage repurposed content in a recent episode of their podcast: The Startup Chat. We took tons of notes while listening to the episode, then summarized the episode in this blog post.

The goal behind the service we offer is simple: to increase your sales. We do that by creating original blog content that will attract your target audience to your website. But usually, for a service like ours, you have to sign a long-term contract. You risk spending tons of money—for a fixed amount of time—to get underwhelming results. So from the very beginning, we decided not to do contracts. Here are the 3 reasons why.

Great conferences are taking place every week, all over the world. It can be really overwhelming trying to decipher which ones are worth your time and money. Well have no fear, because we’ve done the research and necessary googling for you. Here are 27 of the best conferences for entrepreneurs and marketers.

Anyone can write a blog post. Writing a winning blog post — one that captures attention, draws readers in past the first few lines, keeps them engaged to the end, and sees them follow through on your call-to-action — that’s a little more difficult. We’ve taken the guess work out of writing a winning blog post. Use this 12-point checklist and win every time.

The greatness of the internet is that information is free and available to anyone willing to find it. There are so many blogs that offer advice to small business owners, from content marketing to sales. We took a deep dive into the websites listed in this post, reviewed them, and put together a list of their top three blog posts.