- The good news and bad news: the bar is impossibly low
2.The problem: herd mentality
- Is it the brand vs. data? Nope!
- The importance of striking an emotional chord. We’ve always done it, but now Google’s proven its effectiveness: whitepaper
- How to set yourself up for success, as a marketer.
Connect with Tom on LinkedIn: https://www.linkedin.com/in/tom-geary-7538261/
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James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).