Why B2B Advertising is So Forgettable (And How To Avoid This)

In this episode we talk to Tom Geary, Founder and Executive Creative Director of School of Thought.

  1. The good news and bad news: the bar is impossibly low

2.The problem: herd mentality

  1. Is it the brand vs. data? Nope!
  2. The importance of striking an emotional chord. We’ve always done it, but now Google’s proven its effectiveness: whitepaper
  3. How to set yourself up for success, as a marketer.

Connect with Tom on LinkedIn: https://www.linkedin.com/in/tom-geary-7538261/

Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program?

Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

Posted on March 17, 2019 in B2B Growth

James Carbary

About the Author

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

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