We’re in the middle of a massive shift. 15 years ago it was the rise of social media, today the business world is grappling with the implications of the creator economy. "Content Marketing" is changing. We see a future with creators at the center of B2B marketing teams. Creators for companies. Not influencer marketing(Influencer marketing is great, but this is different).
Creators inside your company, that grow the media brand of your organization, and by proxy the company brand... helping your company develop an owned audience and building the creators' personal brand in the process.
In this episode, James talks to Benji about his recent post on this subject and all the exciting implications!
Connect with us:James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/
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