On this episode, James and Brent talk about “dark social” and what that means for marketers in the B2B space. As companies start investing in dark social efforts, will B2B hop on this trend, or be left behind yet again? Is it even something worth pursuing, given the lack of measurable data (which B2B LOVES). We also explore platform fatigue and what this means for social media managers and brands. Do you just focus on a few channels and do them well, or try to hit every new media platform there is?
Discussed in this Episode:- Marketing predictions- “Dark social” and how it will affect B2B- Brand engagement in dark social- Social media overload and its impact on marketing strategies- Content creation and consistency for B2B
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