When Sony launched the PSP, they had a major problem. Sales weren’t as good as they expected.
Sony needed to increase PSP sales fresh out of launch and keep holiday season sales high.
The only solution, it seemed, was to start a grassroots campaign to cut into Nintendo's success. Sony didn’t have the hype that the Nintendo DS did… but they could create it.
This is where “All I Want For Christmas is a PSP” was born.
Sponsor
Create video content that will actually engage your buyers.
- We transform your video podcast into a complete content suite for social media, YouTube, newsletters, and more.
- Our white-glove production supports every business with a dedicated team — whether on-set, on-site, or remote.
- We promote your podcast to ensure maximum reach and impact.
- Sweet Fish’s tailored packages and strategies are designed to achieve your marketing goals.
