Marketing with ZERO cash

In this episode of B2B Growth, we’re discussing the death of how-to content, starting a marketing engine with no cash, and the power of unscalable content.

Takeaways:• Shift from generic how-to content to more personalized content that connects with your audience.• Leveraging personal brands, targeted outreach, and bottom-of-funnel content.• Less content at a higher quality and how this strategy has the potential to shape industry culture and allow you to stand out from the crowd.

Link to Posts:

The death of how-to content: https://www.linkedin.com/posts/brendanhufford_i-just-read-that-2024-is-the-year-of-tactical-activity-7155189893558652929-GdBy?utm_source=share&utm_medium=member_desktop

Marketing with zero cash: https://www.linkedin.com/posts/mary-keough-437824a2_b2bmarketing-activity-7163503864921460736-rChU?utm_source=share&utm_medium=member_desktop

Unscalable content:https://rosssimmonds.com/unscalable-content/

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

James: https://www.linkedin.com/in/jamescarbary/

Chapters:0:00 Intro0:15 The death of "how to" content and it's replacement3:30 Creating content for B2B marketing despite partnerships5:39 Analyzing LinkedIn posts and marketing strategies7:47 Marketing strategies without a marketing engine10:06 Marketing strategies for small businesses with a limited budget16:05 Creating creative content for LinkedIn19:14 Social media strategy changes over time21:00 Investing in personal brands