Shaking Things Up on LinkedIn

On this episode, James and Brent discuss 3 posts on LinkedIn that really shook things up these past few weeks. We talk about the standard LinkedIn content strategy and if it needs a revamp. Follower counts: are they a measure of success or a vanity metric? We talk about a post that really riled some people up and activated the keyboard warriors, as well as Alex Lieberman’s recent Hubspot partnership and how it came about.

Discussed in this Episode: - LinkedIn content strategies - Follower count, is it important? - Is your follower base your ICP? - Bold content on LinkedIn that grabs attention (good or bad) - Brand building - Out of the box marketing tactics

Link to Posts:https://www.linkedin.com/posts/pierre-herubel-540b3949_2024-the-standard-linkedin-content-strategy-activity-7150395811896410112-tX1d?utm_source=share&utm_medium=member_ios

https://www.linkedin.com/posts/anthonypierri_the-top-10-hottest-companies-that-i-still-activity-7149416937465204736-6m7k?utm_source=share&utm_medium=member_ios

https://www.linkedin.com/posts/alex-lieberman_hubspotted-hubspotpartner-activity-7149815370294464512-SpW3?utm_source=share&utm_medium=member_ios

Connect with us:

James: https://www.linkedin.com/in/jamescarbary

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Chapters:0:00 Intro5:35 Building media brands for B2B10:09 Building a personal brand and engaging with a target audience15:47 Building a quality audience21:40 Companies' effectiveness and authenticity on LinkedIn26:38 Brand building and generic website copy33:25 Marketing campaigns and branding