Marketers are drowning in tactical tasks, yet are in desperate need of a strategic plan, and a closing of what Jade Tambini calls “the marketing gap”.
In this episode, Benji and James explore the all-to-common rift between directors and marketers and what can be done to shift the tide and bring your organization new momentum.
Discussed in this Episode:The power of a strategic marketing planCrafting your brand story and narrativeB2B Marketing budgets
Connect with us:
James: https://www.linkedin.com/in/jamescarbary/
Benji: https://www.linkedin.com/in/benji-block/
b2bmarketing #digitalmarketing #podcast
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