McDonald's pissed off millions of customers and lost 10s of millions of dollars with their 1984 Olympics promotion.
The promotion was simple: When a customer ordered anything at McDonalds, they got a scratch card. The customer would scratch it to reveal an Olympic event and if USA won a gold medal in that event, you won a free McDonald's item.
Then, McDonald's started running out of inventory.
Fans would flock to the nearest location, only to be met with disappointment. The stores were out of fries, buns, and Coca-Cola was nowhere in sight.
As soon as trucks would unload supplies, they would go right out the door to customers — leaving locations forced to close or turn customers down. Around 6,600 stores reported closing or limiting menus due to a lack of promotional items, including the company’s namesake — the Big Mac.
Music:
LEMMiNO - Firecrackerhttps://www.youtube.com/watch?v=ulfoU2MziOcCC BY-SA 4.0
LEMMiNO - Blackouthttps://www.youtube.com/watch?v=RsVVcsVDt-sCC BY-SA 4.0
Dark Colour - They'll Save Us In The Endhttps://www.youtube.com/watch?v=nXVMC_yMFuECC BY-SA 4.0
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