Gong, Drift, Chili Piper – they have GREAT content! BUT their buyer is not identical to your buyer, their sales cycles is different from yours… You must create a content strategy that works for YOUR product, buyer, processes, and goals.
On this episode, James and Benji are joined by special guests Brent Barkey(Creative Director at Sweet Fish) and Alli Tunell(Executive Producer at Sweet Fish) to discuss the need for a focused strategy for your B2B brand, and why trends will only get you so far.
Link to Posts:
Connect with us:
James: https://www.linkedin.com/in/jamescarbary/
Benji: https://www.linkedin.com/in/benji-block/
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