In my first real “adult” job, I had to commute for almost 2 hours.
I spent 4 hours a day in my car in stop-and-go traffic dodging careening minivans packed full of screaming children doing everything they could to distract their tired parents.
Fearful of that woman who always does her makeup in the rearview mirror at 75mph. Or that tractor that got on the freeway.
Or that one guy eating a bowl of cereal. Cereal.
So, before smartphones or Bluetooth, I tried listening to the radio to calm my shellshock from the freeway warzone — but why does every radio station play the same songs at the same time every day?
I’ve forgotten everything I ever learned in trigonometry class, but now I will always know all the lyrics to “Carry On My Wayward Son.” Until I die, that’s just a thing I know.
I switched to talk radio, but that just gave me road rage. I turned the radio off and I got so bored that I’d get excited when they were putting up a new billboard.
I did this for 4 years. That’s 1,040 hours of my life. 520 repeats of the same Kansas song. And a whole lot of minivans, make-up speeders and cereal-eaters.
If I could have spent that time getting better at my career, there’s no telling how much further along I’d be.
But that was before podcasts.
Luckily, if you have to brave commuter chaos daily — or even if you don’t — you can take those hours and level up your sales skills.
So I’ve compiled a list of the best B2B sales podcasts.
What are the best B2B sales podcasts in 2020?
The best B2B sales podcasts in 2020 are:
- The Sales Engagement Podcast
- Advanced Selling
- The B2B Sales Show
- Daily Sales Tips
- Sales Hacker
But there are way more amazing B2B sales podcasts out there you should be listening to if you want to step up your sales game.
So, without further ado, let’s dive into the 15 best B2B sales podcasts.
1. Sales Hacker
What people think: Rated 4.5/5 with over 98 reviews on Apple Podcasts
What people are saying: “Great podcast and mix of guests that give relevant takeaways! Every episode has a gem. Love this podcast and highly recommend!” – Apple Podcasts Review
Length: 45 – 60 minutes
Why you should listen: Sales Hacker is the number one community for sales professionals online. And host Sam Jacobs does an excellent job of relaying the best tips and tactics from thought leaders in the industry.
It’s almost impossible to listen to an episode and not learn something you can use immediately in your sales career, whether you’re just starting out or you’re a grizzled old veteran covered in sales battle scars you show off to your grandkids.
Topics span everything in B2B, from lead generation to marketing alignment to sales operations and social selling. It’s basically a Swiss Army Knife of practical sales tools.
2. Sales Gravy
What people think: Rated 4.5/5 with over 359 reviews on Apple Podcasts
What people are saying: “Really enjoyed the episode about prospecting and caring for customers during Coronavirus chaos. Very informative, good reminders and a great way to approach these times as a sales representative.” – Apple Podcasts Review
Length: 45 – 60 minutes
Why you should listen: Sales Gravy is a delicious sauce to add to your sales recipe. Host Jeb Blount is the best-selling author of People Buy You, which is a great book to get you back to the truest of sales fundamentals: Your success is equal to your ability to solve the problems of the customer.
On Sales Gravy, Jeb expands on the customer relationship tips, strategies for opening the door and key ideas for building strong business relationships that made his book so successful. Episodes can be as short as 5 minutes, offering quick digestible tips and tactics you can use right away, or up to an hour of in-depth interviews with industry experts.
I do have one question, though: If I’m eating fries while listening to Sales Gravy, does it become a Sales Poutine?
What people think: Rated 4.5/5 with over 23 reviews on Apple Podcasts
What people are saying: “Indeed this is fresh and real. Love the content and the fact the discussions are real world. I’m a new subscriber but hooked and loyal starting today.” – Apple Podcasts Review
Length: 15 – 30 minutes
Why you should listen: Ok, so maybe — just maybe — we have a slight bias here, but we love working on the show and we’re proud of what we do. And who wouldn’t be?
Every episode we get to sit down with an inspiring B2B sales thought leader, executive or individual contributor and discuss really fun topics spanning everything in B2B sales.
The show helps B2B sales professionals navigate the sales process and engage their target accounts.
Through this podcast, we make people more effective sellers and it feels great knowing we’re helping people. And, to let you in on a secret — we have a ton of fun doing it. Give us a listen and we’re sure you’ll see why we’re so proud of what we do.
What people think: Rated 5/5 with over 24 reviews on Apple Podcasts
What people are saying: “We need to motivate ourselves every day and do it fast! The Daily Tips is a must to keep your mindset in the right place and keep your skills sharp!” – Apple Podcasts Review
Length: 1 – 8 minutes
Why you should listen: If you’re excited about all the learning opportunities you’ve read, but looking through this list has you repeatedly muttering “ain’t nobody got time for that” to your cat as she knocks things off your desk, this is the perfect podcast for you.
Everybody can — and should — make time for Daily Sales Tips each day. It’s like a meditation/motivation/inspiration practice for sellers. You’ll get one pithy insight each day and you can try it out immediately.
But, in case you’re worried, the snack-sized episodes are anything but empty calories or trite motivational quotes that usually appear under a picture of a cat clinging to a ledge. The succinct advice is salient and current. Recent topics include growing your LinkedIn network, discovery calls, leading in a crisis — even the syntax of your emails. It’s like striking gold once a day.
What people think: Rated 4.5/5 with over 272 reviews on Apple Podcasts
What people are saying: “Bill & Bryan, hosts of The Advanced Selling Podcast, highlight all aspects of business, entrepreneurship and more in this can’t miss podcast! The hosts and expert guests offer insightful advice and information that is helpful to anyone that listens!” – Apple Podcasts Review
Length: 10-25 minutes
Why you should listen: Come for the world-class insights from hosts Bill Caskey and Bryan Neale, stay for the banter.
These guys have been sales trainers for over 20 years each, so the podcast really lives up to its name, but they’re also so hilarious it’s easy to forget how much you’re learning. Well, until you start seeing the results when you get back to work.
This podcast is great at any point in your sales career and covers topics ranging from cold calling to leadership and management — always with a ton of experience to back it up.
What people think: Rated 4.5/5 with over 192 reviews on Apple Podcasts
What people are saying: “Will, host of The Salesman Podcast, highlights all aspects of business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!” – Apple Podcasts Review
Length: 10-45 minutes
Why you should listen: There’s a reason The Salesman Podcast is the world’s most downloaded B2B sales podcast: The advice it offers listeners in each episode is effective, to-the-point and always current.
This prolific podcast — which has churned out 5 episodes a week for most of its lifespan — is a great listen for anyone interested in the psychology of sales. And let’s face it, that should be every salesperson. It’s hard to really know your prospect without understanding their psychology.
Luckily, this podcast can teach you things like body language, customer motivation or linguistic tricks so well, you’ll basically be the sales version of… Okay, the only famous psychologists I can think of right now are Sigmund Freud and Hannibal Lecter — so like them, but without the mom stuff or unusual dietary choices.
What people think: Rated 4.5/5 with over 81 reviews on Apple Podcasts
What people are saying: “This podcast offers the highest caliber of guests, sales convos, insights, tips, tricks hacks – you name it!! A MUST subscribe.” – Apple Podcasts Review
Length: 10 – 45 minutes
Why you should listen: This forward-thinking podcast regularly cranks out multiple episodes a week, delivering the best insights from the best leaders in the industry in a cool talk-show style.
The tactics, strategies and tips they provide are always the most cutting-edge available, but the show is a great resource for beefing up your sales fundamentals, too.
The Sales Engagement Podcast is geared towards sharpening and innovating the skills required for leaders in sales, customer success to increased revenue. The show is smart, sleek and always a blast to listen to.
8. Sell or Die
What people think: Rated 4.5/5 with over 295 reviews on Apple Podcasts
What people are saying: “I love this podcast. It helps me to get focused and concentrate on different ways to get more customers, keep existing customers, and enjoy the journey.” – Apple Podcasts Review
Length: 30 – 60 minutes
Why you should listen: Well, you don’t want to die, do you?
Slightly threatening title aside, if you listen to the show for long enough, you’ll be selling so much you wouldn’t worry about the other option.
This show has great hosts with awesome chemistry and the industry-superstar guests are always fantastic. The show has amazing humor, valuable insights and a refreshing level of direct honesty. Give it a listen today.
What people think: Rated 5/5 with over 92 reviews on Apple Podcasts
What people are saying: “Natural, relaxed conversation between sales and customers. You may learn about an industry that you didn’t know. The final two questions format is awesome. A new podcast going into my rotation.” – Apple Podcasts Review
Length: 20 – 45 minutes
Why you should listen: Geared toward helping executives train their sales teams better and optimize growth, The B2B Revenue Executive Experience is the premier podcast for leaders.
Featuring new thought leaders sharing truly deep wisdom every week, the show never ceases to amaze in its level of sophistication and, sometimes, truly outside-the-box — but immediately actionable — insights.
Some recent show topics to demonstrate how diverse the show is (and that we’ve absolutely loved): Harnessing your imperfections in sales, cybersecurity and compromise intelligence, the myths around SDRs and why you should start a loyalty program.
What people think: Rated 5/5 with over 186 reviews on Apple Podcasts
What people are saying: “New to sales or the most seasoned pro will benefit from this podcast. High quality audio and top notch production is put into this show day in and day out. Donald is exciting to listen to and delivers relevant, up to date content that is pleasant on the ears.” – Apple Podcasts Review
Length: 30 minutes
Why you should listen: Larger-than-life host Donald Kelly is really a great champion for sellers everywhere and the only thing as massive as his enthusiasm for sales is the profile of his guests.
Donald believes that sales is the most important department in every business, but that sellers are never taught the fundamentals of effective selling. So he created the podcast to change that. And he’s succeeding.
But he doesn’t stop there, he also thinks everyone in sales should be making 6 figures and he wants to teach every seller how to earn their way to that high income-status. Give The Sales Evangelist a listen, it might be the most valuable choice you make today.
What people think: Rated 5/5 with over 12 reviews on Apple Podcasts
What people are saying: “Stu is a critical marketing thinker who attracts and interviews critical thinkers in marketing. His show brings leading edge thought leaders to leaders on the edge of thought. Listen, learn, apply, and succeed!’” – Apple Podcasts Review
Length: 15 – 30 minutes
Why you should listen: If this is dinging all your marketing bells, you probably know marketing hall-of-famer Stu Heinecke from his breakout success of a book, “How to Get a Meeting With Anyone,” which is one of the most lauded and informative books on sliding past gatekeepers and getting meetings with — you guessed it — anyone.
Well, Stu has built upon everything that made his book the go-to contact marketing bible and added tons of new strategic and tactical takes with his eponymous podcast.
HtGaMWA — which is in no way a clunky initialism I should have avoided — would be worth a listen for just Stu, but the addition of leading marketers, CEOs, celebrities, presidents and even a prime minister make each episode worth its weight in gold. Wait… do podcasts weigh anything? It’s worth my weight in gold.
12. Selling Local
What people think: Rated 5/5 with over 39 reviews on Apple Podcasts
What people are saying: “This podcast is so real, it is like you are just in the room with two people talking about business and life. I guess that is what most podcasts are like, but this one has a special feel that makes the host and each guest seem like they are lifelong friends! Not only do the guests open up and tell stories, but also the host does a great job at breaking them down and providing actionable takeaways for the listeners!” – Apple Podcasts Review
Length: 5 – 35 minutes
Why you should listen: Anyone who is tired of the fratty dude-bro sales stereotypes will love the vulnerability and openness host Dale Dupree brings to every episode of Selling Local. Dale cares deeply about making every salesperson great at what they do.
He has a unique ability to get guests to open up in a way that makes each episode feel like you’re hearing old war-buddies reminiscing over drinks, while still somehow breaking down each conversation into impactful sales-training modules. It’s an amazing balancing act.
Dale is leading a revolution against sales stereotypes, boring sales training and hard-to-maintain sales personas. He is proof you can sell while staying true to yourself and keeping your kind and empathetic soul intact.
What people think: Rated 5/5 with over 60 reviews on Apple Podcasts
What people are saying: “Andy Paul is a true expert who has actually sold, works with the biggest sales teams in the world, and is backed by the latest sales tech. I have been listening on my morning commute for over a year – I trust this podcast with my career!” – Apple Podcasts Review
Length: 20 – 60 minutes
Why you should listen: Host Andy Paul interviews some of the most exciting sales minds in the field and teaches you to accelerate your sales power.
This weekly podcast is loaded with useful information on generating better leads, closing more sales and growing your accounts. And 300 episodes in, the show doesn’t look like it’s slowing down any time soon — if anything, it’s gaining speed.
Oh… Accelerate! I get it now.
14. Sales Babble
What people think: Rated 5/5 with over 47 reviews on Apple Podcasts
What people are saying: “The ‘how I can be of help’ approach is one of the easiest to implement, but can easily turn into a rabbit hole of wasted time. Pat’s show really helps cut through all that and keep you focused on what’s really important by providing a killer line-up of interviews from the industry’s best. I’m super excited to have discovered this show and look forward to tuning in!” – Apple Podcasts Review
Length: 15 – 30 minutes
Why you should listen: This weekly podcast is geared towards small and medium-sized business and entrepreneurs and is a veritable fount of tips and tricks to step up your sales game.
A quick browse through the 5 star reviews and you’ll see how Sales Babble is so good, it’s the preferred choice for business leaders weary of the sales portion of their jobs.
Our favorite example is “After listening, I find myself thinking, ‘I can do this. It doesn’t have to be icky or hard. I can be myself and still sell what I have to offer.’” Yes, you can!
What people think: Rated 3.5/5 with over 9 reviews on Apple Podcasts
What people are saying: “This show excels in giving great insights for sales and marketing across all major social platforms, and his radio show and podcasts are second to none. I’ve enjoyed engaging stories, rich experiences, and practical takeaways from the recent episodes being new to subscribe, and will be going backwards and forwards in time to consume more of this wonderful content.” – Apple Podcasts Review
Length: 20 – 30 minutes
Why you should listen: This weekly show covers the entire pipeline, from demand generation to sales effectiveness.
Sales Pipeline Radio is great at offering advice on bolstering your fundamentals, giving you a strong foundation for everything you do in your career. But it’s also awesome about teaching your new skills — offering 20-minute masterclasses on a wide range of topics.
The guests are always engaging and the discussion gets deep. Take for example the recent episode on coronavirus conference cancellations — what could have been a shallow complaint about missing out became a philosophical discussion on why value is more important than venue.
Phew! We made it!
There are so many great B2B sales podcasts out there, but we settled on this list for the sheer value and immediacy of the insights offered.
I suggest going through and listening to each podcast on this list to find which one you like the best. Whether it’s a tricky problem you want to solve at work, increasing your sales…
Or even just to keep your head from exploding when you see cereal guy on your morning commute.
Whatever your reason, every podcast on this list is great for your sales career, preparing you for success and getting you excited to head into work and experiment with the skills you’ve learned.
Even if you have to commute to get there.
For more deliciously helpful B2B sales advice, be sure to subscribe to The B2B Sales Show.