Category

Account Based Marketing

8 Creative ABM Campaign Examples
Account Based Marketing
8 Creative ABM Campaign Examples
Account-Based Marketing (ABM) is a marketing-sales approach that individually targets your ideal buyers. An ABM campaign uses emails, videos, blogs, and ads.
Emily Kingland
July 1, 2021
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Looking for a B2B Marketing Agency? Here are 15 of the Best
#BehindtheCurtain
Looking for a B2B Marketing Agency? Here are 15 of the Best
If you need a B2B marketing agency, we have you covered. Here are our top recommendations and the specialties they serve.
Emily Kingland
May 6, 2020
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Why Every B2B Marketer Should Have a Waterfall Content Strategy
Account Based Marketing
Why Every B2B Marketer Should Have a Waterfall Content Strategy
Consistent content production is hard. As a B2B marketer, there will be weeks when you can’t stop thinking of new content ideas...but inevitably, you’ll have times when the creative juices just aren’t flowing. While we haven’t nailed the formula for a magic creativity pill just yet, there is a realistic way to guarantee that you always have great content...even when your creativity is on vacation. The answer? Waterfall content.
James Carbary
September 9, 2016
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Relationship Marketing: 23 Ways to Nurture Relationships with Your Podcast Guests
Account Based Marketing
Relationship Marketing: 23 Ways to Nurture Relationships with Your Podcast Guests
Relationships are complicated. Ask anyone. They involve emotions, opinions, desires...and if you want them to go the distance, relationships require lots of time and energy. Nurturing relationships with anyone, from your podcast guest to your spouse, requires a certain level of depth and intentionality. Since relationships are at the core of everything we do, we wanted to share 23 ways to nurture strong relationships with your podcast guests (or anyone, really).
Paige Southard
September 8, 2016
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