Every company has a unique culture. Out of it breathes their products, solutions, and services.
Culture follows every move and lingers at every touchpoint.
Whatever solution, product, or service an organization provides, the current of culture determines the ultimate destination.
Here are the 3 core values that shape the culture we’re building here at Sweet Fish:
1) We Love People Well
“Our greatest fear should not be of failure, but of succeeding at things in life that don’t really matter.” — Francis Chan
Podcasting will change. Digital marketing will change. But humanity’s need for love? It’s been around for a while. So we’re going to start and end our legacy there.
This starts with our employees:
We take a lot of time to understand each other. We know who’s reading Donald Miller, which of us has written a novel, who’s taking salsa lessons, which of us is passionate about photography, who’s always in some foreign country, and which of us is (and is not) a Patriots fan.
We push each other toward what makes each of us come alive. We’ve corporately sponsored employee trips to Disney World and pro baseball games. Because that’s how you love someone: You do.
And, when you love internally, you can serve externally, in a crazy-abundant way.
With our customers:
We go beyond producing B2B podcasts. We don’t just write stellar content or produce insightful soundbites: We care for each of our customers personally. Because life is personal.
Some of our customers have randomly received books by their favorite authors, plaques with their favorite quotes, or gift cards when we knew their week was stressful.
Everyone on our team already knows: If there is a way our company can love a customer, the answer is always yes.
And just to make sure we’re actively accomplishing this value, there’s literally a Love Well line item in our budget.
2) We Never Stop Learning
“I did then what I knew how to do. Now that I know better, I do better.” — Maya Angelou
We believe Sweet Fish will have a long-lasting impact on the business community. And not just because #ContentBasedNetworking is revolutionary, although we really think it is. Or because our team is brilliant, even though they are.
We’ll be here for the long haul because we constantly learn, incessantly improve, and never stop pushing for better.
When our heads aren’t in a book, our AirPods are injecting audiobooks into our ears. When we aren’t listening to a podcast, we’re soaking up industry blogs.
Again, this core value shows up in our budget, and on our schedule.
We actually host a bi-weekly book club, where we discuss classics like “7 Habits of Highly Effective People” or embrace new challenges like Kim Scott’s “Radical Candor.”
We’re all on the same page on this one: We never stop learning.
3) We Own the Result
“The best way to predict the future is to create it.” — Abraham Lincoln
Better results don’t simply happen — they are the natural byproduct of the feedback we ask for, and the excellence we demand of ourselves. Each person on the team takes personal responsibility for the content we produce and the service we provide.
Words you won’t hear around here:
It was the writer’s fault.
The audio engineer messed that up.
That’s someone else’s job.
Words you will hear around here:
Someone on the team has a full load. How can I take something off their plate?
How could I have communicated better to hit that deadline?
What could I have done to understand the customer’s goals more clearly?
We find answers before our customers think to ask the question, and we notice issues before they become problems.
We own the end result.
Paul is a Sr. Writer at Sweet Fish Media. With two Certificates in Business from Harvard University, he’s basically a genius. Once upon a time, Paul worked at Disney World, where he was paid to dance. We’re all still trying to figure that one out.