Author

Paige Peterson

The 2025 State of Video Podcasts
Video Podcasts
The 2025 State of Video Podcasts
The State of Video Podcasts 2025 — our first annual report packed with data-driven insights from 150 top-ranking podcasts, 200+ expert polls, and 100+ hours of analysis. Discover the latest trends, platform shifts, and marketing strategies shaping the future of video podcasting.
Paige Peterson
February 17, 2025
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A Step-by-Step Guide to Building a Podcast Brand Like a Pro
B2B Podcasting
A Step-by-Step Guide to Building a Podcast Brand Like a Pro
Want to build a strong podcast brand that stands out? Learn how to create a compelling podcast name, cover art, and cohesive visual identity to make your show unforgettable. Follow this step-by-step guide to podcast branding like a pro!
Paige Peterson
January 30, 2025
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9 Things to Look for in a Premium Podcast Production Agency
Video Podcasts
9 Things to Look for in a Premium Podcast Production Agency
Looking for a premium podcast production agency? Discover what sets the best apart—strategy, high-quality production, branding, audience growth, and more. Learn how to choose the right podcast partner for long-term success.
Paige Peterson
January 29, 2025
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Optimize Your Video Podcast Positioning: How to Understand Your Audience
Video Podcasts
Optimize Your Video Podcast Positioning: How to Understand Your Audience
Unlock the secret to a standout video podcast by deeply understanding your audience. Learn how to analyze your ideal viewer, align your show’s mission with their needs, and refine your positioning to create lasting impact.
Paige Peterson
January 22, 2025
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How to Choose the Right Video Podcast Format: Crafting Your Show Strategy
#HowToPodcast
How to Choose the Right Video Podcast Format: Crafting Your Show Strategy
Discover the pros and cons of interview-style, co-hosted commentary, and solo podcasts. Find the best video podcast format to amplify your brand and connect with your audience.
Paige Peterson
January 21, 2025
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The Ultimate Guide to Developing a Winning Video Podcast POV
#HowToPodcast
The Ultimate Guide to Developing a Winning Video Podcast POV
Learn how to create a standout video podcast by developing a bold, unique POV. Discover the three pillars of a winning POV, practical steps to apply it, and why it’s key to building an unforgettable podcast strategy.
Paige Peterson
January 20, 2025
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How to Use the Dream 10/Model 10 Framework for a Winning Podcast Strategy
#HowToPodcast
How to Use the Dream 10/Model 10 Framework for a Winning Podcast Strategy
Discover how the Dream 10/Model 10 tool can transform your podcast strategy. Learn to analyze top-performing accounts, spark creative ideas, and craft content that resonates with your audience.
Paige Peterson
January 19, 2025
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How to Set Objectives, Define Metrics, and Conduct a Marketing Analysis for Your Video Podcast
#HowToPodcast
How to Set Objectives, Define Metrics, and Conduct a Marketing Analysis for Your Video Podcast
Learn how to launch a successful video podcast by setting clear objectives, defining metrics, and conducting a marketing analysis. Build a strategic foundation to grow your audience, boost engagement, and align with your brand goals.
Paige Peterson
January 18, 2025
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How To Build a B2B Podcast Content Strategy (That Converts)
#HowToPodcast
How To Build a B2B Podcast Content Strategy (That Converts)
Learn how to craft a B2B podcast content strategy that converts. From goal setting to omni-channel distribution, discover actionable steps to create a successful, engaging podcast that aligns with your business goals.
Paige Peterson
January 18, 2025
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How Much Does a Video Podcast Cost?
Video Podcasts
How Much Does a Video Podcast Cost?
The cost of your podcast depends on the level of podcasting you want to do. Learn more with experts at Sweet Fish.
Paige Peterson
January 17, 2025
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