How to Use the Dream 10/Model 10 Framework for a Winning Podcast Strategy

In this article, you’ll learn:

• What the Dream 10/Model 10 framework is and how it works
• How to identify and analyze your Dream 10 accounts to align with your target audience
• Ways to find creative inspiration from Model 10 accounts outside your niche
• How to combine insights from both lists to craft a unique and impactful podcast strategy
• Actionable steps to implement the Dream 10/Model 10 framework and track your podcast’s success

You don’t have to reinvent the wheel to create video content that resonates with your target audience. 

Want to make sure your podcast strategy is strong from the very beginning? Try leveraging a framework we call the Dream 10 / Model 10. 

This tool helps you tap into what’s already working while finding fresh ways to connect with your audience.

Here’s how the Dream 10/Model 10 approach can become your secret weapon for creating content that captures attention and drives results—

What Is the Dream 10?

The Dream 10 is a list of 10 accounts that already reach the audience you want to connect with. These accounts may not be direct competitors, but they’ve mastered the art of engaging your ideal audience.

When analyzing your Dream 10, focus on:

• Formats: What types of content (videos, posts, podcasts) perform well?
• Topics: Which themes or subjects consistently spark engagement?
• Audience Connection: How do they foster trust and build lasting relationships?

By studying the Dream 10, you can fast-track your podcast’s growth by learning from what’s already proven to work. 

It’s like having a blueprint for success without the trial-and-error phase.

💡 Pro Tip: Make note of recurring patterns — whether it’s specific content formats or a tone of voice that resonates. These insights are pure gold for shaping your podcast’s style and substance.

What Is the Model 10?

The Model 10 is a list of 10 accounts outside your niche that inspire you. These creators might excel at storytelling, visual creativity, or structuring their content in innovative ways.

Ask yourself:

• What makes their approach stand out?
• How do they captivate their audience and keep them coming back?
• What creative elements could you adapt to your podcast?

For example, you might follow an account known for its compelling Instagram Stories or one with eye-catching video thumbnails on YouTube. 

These accounts don’t have to share your audience — they’re your creative playground for discovering unique tactics that can elevate your podcast strategy.

Why the Dream 10/Model 10 Matters for Your Podcast Strategy

When you combine the insights from the Dream 10 and the creativity of the Model 10, you unlock 20 powerful sources of inspiration. This dual approach ensures that your podcast is both relevant to your audience and differentiated from competitors.

Here’s how the Dream 10/Model 10 helps shape your podcast strategy:

1. Streamline the Testing Phase: By leveraging what already works, you avoid unnecessary guesswork.
2. Stay Audience-Centric: The Dream 10 ensures your content aligns with your ideal listeners’ interests and preferences.
3. Spark Innovation: The Model 10 helps you stand out by introducing fresh ideas and new ways of thinking.

How to Use the Dream 10/Model 10 Framework

Ready to apply this tool to your podcast strategy? Follow these steps:

1. Build Your Dream 10 List:some text
   • Identify 10 accounts in your niche that successfully engage your ideal audience.
   • Analyze their content formats, topics, and engagement strategies.
2. Create Your Model 10 List:some text
   • Find 10 accounts outside your industry that inspire you.
   • Look for creative elements, storytelling techniques, or unique presentation styles.
3. Find Patterns:some text
   • What formats grab attention?
   • How do these accounts spark conversations?
   • What keeps their audience engaged over time?
4. Incorporate Your Insights:some text
   • Use the Dream 10 to align your podcast with audience expectations.
   • Use the Model 10 to push creative boundaries and add a unique spin.
5. Track Your Progress:some text
   • Regularly revisit these lists and refine your podcast strategy based on new trends and evolving audience preferences.

From Inspiration to Execution

The Dream 10/Model 10 framework isn’t just about observation — it’s about action. 

By studying these 20 accounts, you’ll uncover a blend of proven tactics and innovative ideas to craft a podcast that’s both impactful and memorable.

Using this tool will save you time, help you avoid common missteps, and allow you to design a podcast strategy with a higher likelihood of success.

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💡 Download our Dream 10/Model 10 Worksheet to start building your lists today. This resource will guide you step by step in applying this framework to your podcast.

Final Thoughts

Crafting a winning podcast strategy doesn’t have to be complicated. With the Dream 10/Model 10 tool, you’re equipped to create content that resonates deeply with your audience while staying fresh and innovative.

By tapping into what’s already working and finding inspiration outside your niche, you’ll design a podcast that stands out, builds trust, and drives real results.

Are you ready to take your podcast strategy to the next level? Start building your Dream 10/Model 10 lists today and watch your content shine.

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