Should your brand be on TikTok? TikTok has to be in alignment with your marketing strategy; if it’s not, focus on another platform. But if it is…my hope is that by the...
The Sweet Fish Blog
Employee Advocacy: How we started and grew our LinkedIn evangelist program
People buy from people, not companies. That’s why employee advocacy is one of the most powerful and effective forms of marketing you can implement into your business. Employee...
The Keys to Incredible Episode Intros | Mastering B2B Podcasting
This definitive guide to creating incredible podcast episode intros starts in a surprising place: The primacy and recency effects. These psychological concepts should be on our minds as...
Start a podcast, they said. It'll be fun, they said. It probably started out as fun and exciting. Then, a few episodes in, you start to feel the wear constant creation has on your creative reserves....
If you've ever listened to a podcast, you've probably heard the host say something along the lines of... "You can find more information on that in the show notes." But what exactly are...
Podcast Marketing: How to Make a Newsletter (That Doesn’t Suck)
There are a lot of posts about podcast newsletters that are going to tell you to copy and paste your show notes and send them off as an email. This isn't one of those posts. Here, you'll learn...