Blog Post

B2B content marketing strategy is the crafting of valuable content to engage business clients, enhancing brand awareness and driving sales.

A media brand is the future of B2B marketing. It connects the buyers to your brand in a personable, valuable way. Learn why you need a media brand.

Your podcast is only as good as your podcast marketing. Use these 5 podcast marketing strategies to attract more listeners and grow sustainably.

Compare top podcast production companies with prices and market served. Podfly · Sonics · ScrubCast · Sweet Fish Media · Alitu and more.

Are you ready to host a podcast? Run through our quick podcast setup checklist and make sure you are ready to sit down, kick back, and record.

If you need a B2B marketing agency, we have you covered. Here are our top recommendations and the specialties they serve.

B2B thought leadership requires a clear plan to be able to execute effectively. Follow our 8-step playbook to guarantee success.

Thought leadership is key to building credibility and expertise in your field. Learn more with Sweet Fish.

Your team has read the content marketing basics and your content distribution strategy is fine-tuned to a razor’s edge.

So you took the plunge and decided to launch an interview-based podcast for your brand. You chose the perfect name for the show, you had your design team create a really sexy logo, you wrote all the copy for the iTunes description...you've been staying super busy ramping up for the launch of the podcast. Then in hits you.... You have to start interviewing other humans on your podcast, and you have no clue how to do that. Well have no fear, because I’m gonna tell you the secret to a great interview. You've got to nail the pre-interview.

Consistent content production is hard. As a B2B marketer, there will be weeks when you can’t stop thinking of new content ideas...but inevitably, you’ll have times when the creative juices just aren’t flowing. While we haven’t nailed the formula for a magic creativity pill just yet, there is a realistic way to guarantee that you always have great content...even when your creativity is on vacation. The answer? Waterfall content.

Relationships are complicated. Ask anyone. They involve emotions, opinions, desires...and if you want them to go the distance, relationships require lots of time and energy. Nurturing relationships with anyone, from your podcast guest to your spouse, requires a certain level of depth and intentionality. Since relationships are at the core of everything we do, we wanted to share 23 ways to nurture strong relationships with your podcast guests (or anyone, really).

We've developed a 12-step process that will allow you to add over $1M to your sales pipeline in the next 90 days.

Content marketing has changed the way companies approach the sales process. Prospects are not pushed but pulled inside the sales funnel through great, relevant, and engaging content. For salespeople, content marketing has the potential to become a powerful tool that can close more deals. Here are five ways B2B sales teams can leverage content marketing.

As a business owner, if you’re not creating and promoting quality content, you’re going to start 2016 already behind the online marketing pacesetters. Take a look at what experts are saying the world of content marketing will look like in 2016.