Social Media

Elevate your B2B social media marketing with our top tips of 2024. Boost engagement, reach, and conversions with Sweet Fish Media.

B2B thought leadership requires a clear plan to be able to execute effectively. Follow our 8-step playbook to guarantee success.

Your team has read the content marketing basics and your content distribution strategy is fine-tuned to a razor’s edge.

Consistent content production is hard. As a B2B marketer, there will be weeks when you can’t stop thinking of new content ideas...but inevitably, you’ll have times when the creative juices just aren’t flowing. While we haven’t nailed the formula for a magic creativity pill just yet, there is a realistic way to guarantee that you always have great content...even when your creativity is on vacation. The answer? Waterfall content.

As a business owner, if you’re not creating and promoting quality content, you’re going to start 2016 already behind the online marketing pacesetters. Take a look at what experts are saying the world of content marketing will look like in 2016.

There’s a lot that goes into running a successful company blog. These are just a few of the most important things to consider for each and every post.

Promoting your content doesn’t have to be a time consuming task. The numerous social platforms and millions of bloggers to reach out to can seem daunting, but strong content marketing can be broken down into just three parts: influencer outreach, social media posting, and third party sharing.

Is creating original content that generates leads a daily battle for your business? Hiten Shaw from Kissmetrics and Steli Efti from Close.io contemplate the challenges of content marketing and how to best leverage repurposed content in a recent episode of their podcast: The Startup Chat. We took tons of notes while listening to the episode, then summarized the episode in this blog post.

Hiring an outside company to produce content for your business can seem like a waste. You know your industry. You know what your clients want. So why would you hire an agency to do that for you? Instead of telling you why you should hire us (or any other content marketing agency for that matter), we're going to tell you why you shouldn't.

Your company's blog is an incredibly effective way to engage potential clients and organically grow the visibility and reach of your business. However, if your content marketing efforts are half-hearted, it may be doing more harm than good. If you want your business to stand out in the crowd, avoid these 3 content marketing mistakes that most small businesses are making.

Small business owners are great at a lot of things, but design isn’t always one of those things. Thankfully, there are plenty of online tools that make design easy for anyone. Here's a list of 10 tools that make design incredibly easy for small business owners.

While it’s essential for you to blog regularly, let’s be honest — you just don’t have the time! You’re too busy running your business to even think about writing a blog post. We feel you. That’s why we’ve put together these 3 stupid-simple ways to scale your content creation.

Great conferences are taking place every week, all over the world. It can be really overwhelming trying to decipher which ones are worth your time and money. Well have no fear, because we’ve done the research and necessary googling for you. Here are 27 of the best conferences for entrepreneurs and marketers.

According to Statista, LinkedIn has over 364 million users as of May 2015 — all of whom are business professionals and many who are decision makers. So how do you turn LinkedIn into a lead-generating machine? How do you grow your business and authority among high-ranking business professionals? Simple. You implement a LinkedIn strategy.

Believe it or not, Facebook isn’t trying to make marketing your product difficult. Facebook is protecting your customers better than you can while handing you the tools to reach your audience more effectively than ever. Introducing, the Facebook dark post (aka “unpublished posts”).

The owner of a business may not “get” content marketing, but even a technically disinclined leader understands cold, hard numbers. If a content marketer can track the ROI of their activities through key performance indicators and prove the value to decision makers, they'll find themselves instantly more influential and less often on the defensive during budget conversations.

Anyone can write a blog post. Writing a winning blog post — one that captures attention, draws readers in past the first few lines, keeps them engaged to the end, and sees them follow through on your call-to-action — that’s a little more difficult. We’ve taken the guess work out of writing a winning blog post. Use this 12-point checklist and win every time.

The results of a 2014 survey by SocialCPAs and the Association for Accounting Marketing (AAM) shows how much and how well accounting firms are using social media platforms. The results? Not much and not well. The good news is that if your competitors are -- and I quote -- “struggling with the basics” of social media, it gives your firm an opportunity to shine! Here are 7 guidelines to help you get started.

The greatness of the internet is that information is free and available to anyone willing to find it. There are so many blogs that offer advice to small business owners, from content marketing to sales. We took a deep dive into the websites listed in this post, reviewed them, and put together a list of their top three blog posts.