- The importance of marketing ROI and what it represents
- The methodology behind calculating marketing ROI
- How to capture marketing data and analytics across channels and campaigns
- Best practices for designing an automated marketing system
- Delivering marketing ROI to your organization to prove your marketing success
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/rowejonathan/
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James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).