Content Marketing

Unlock the power of thought leadership in 2024. Discover 10 essential steps to craft a thought leadership strategy that elevates your brand and authority.

Experience elevated content creation at the Creator House by Sweet Fish, where unique sets, VIP treatment, and expert guidance merge to inspire exceptional media. From in-depth strategy sessions to distraction-free recording, transform your content production into an enriching journey, all within a vibrant, supportive environment. Discover more about this unparalleled content creation experience.

Explore the essentials of paid, earned, and owned media in 2024. Master integrated marketing strategies for maximum brand impact.

Discover how to elevate your brand with thought leadership marketing. Learn strategies, tips, and examples to become a thought leader in your industry.

Elevate your B2B social media marketing with our top tips of 2024. Boost engagement, reach, and conversions with Sweet Fish Media.

Owned media refers to the channels an entity has complete control over. From blogs, social media, newsletters, and more, make the most of owned media.

There are a lot of benefits that come with being a thought leader. Take your expertise to the next level with our thought leadership guide.

Brand marketing is promoting and shaping a distinctive image, values, and perception around a product or service to attract and retain customers.

B2B lead generation is identifying and attracting potential business clients to generate sales opportunities and foster business relationships.

Should you distribute content with blogs, podcasts, or both? Learn more about each channel and best B2B content practices for great results.

B2B content marketing strategy is the crafting of valuable content to engage business clients, enhancing brand awareness and driving sales.

Brand affinity refers to the connection and relationship that a consumer has with a brand. It goes beyond mere recognition or awareness.

How to start a podcast on YouTube: 1. Name Your Podcast 2. Design Your Cover Art 3. Buy & Set Up Equipment & Software 4. Find Guests

B2B marketing is easier than you think, how to market your B2B brand plus 6+ B2B marketing examples including website, SEO, video and email examples.

Account-Based Marketing (ABM) is a marketing-sales approach that individually targets your ideal buyers. An ABM campaign uses emails, videos, blogs, and ads.

The different types of podcast formats and their benefits. 1. Solo Episodes 2. One-on-One Interviews 3. Panel Interviews 4. Co-Host Conversational

Inviting guests is the best way to come up with topics for a podcast. How to invite/find guests and how to have them help you find more topics for your podcast.

If you need a B2B marketing agency, we have you covered. Here are our top recommendations and the specialties they serve.

B2B thought leadership requires a clear plan to be able to execute effectively. Follow our 8-step playbook to guarantee success.

Thought leadership is key to building credibility and expertise in your field. Learn more with Sweet Fish.

Your team has read the content marketing basics and your content distribution strategy is fine-tuned to a razor’s edge.

So you took the plunge and decided to launch an interview-based podcast for your brand. You chose the perfect name for the show, you had your design team create a really sexy logo, you wrote all the copy for the iTunes description...you've been staying super busy ramping up for the launch of the podcast. Then in hits you.... You have to start interviewing other humans on your podcast, and you have no clue how to do that. Well have no fear, because I’m gonna tell you the secret to a great interview. You've got to nail the pre-interview.

Producing a podcast for your brand takes more than a single employee and a microphone. You need a team to produce a show that will produce results. In this article, we explain the 9 roles you need on your podcast team.

Consistent content production is hard. As a B2B marketer, there will be weeks when you can’t stop thinking of new content ideas...but inevitably, you’ll have times when the creative juices just aren’t flowing. While we haven’t nailed the formula for a magic creativity pill just yet, there is a realistic way to guarantee that you always have great content...even when your creativity is on vacation. The answer? Waterfall content.

Relationships are complicated. Ask anyone. They involve emotions, opinions, desires...and if you want them to go the distance, relationships require lots of time and energy. Nurturing relationships with anyone, from your podcast guest to your spouse, requires a certain level of depth and intentionality. Since relationships are at the core of everything we do, we wanted to share 23 ways to nurture strong relationships with your podcast guests (or anyone, really).

Content marketing has changed the way companies approach the sales process. Prospects are not pushed but pulled inside the sales funnel through great, relevant, and engaging content. For salespeople, content marketing has the potential to become a powerful tool that can close more deals. Here are five ways B2B sales teams can leverage content marketing.

As a business owner, if you’re not creating and promoting quality content, you’re going to start 2016 already behind the online marketing pacesetters. Take a look at what experts are saying the world of content marketing will look like in 2016.

As a B2B brand, one of the most impactful marketing moves you can make is starting a media company. Take your content marketing to the next level.

This ultimate reading list of 18 content marketing articles will give you a better understanding of best practices and helpful hints to step up your business’ content marketing strategy game.

Podcasts are content gold mines. Easily absorbable, they feel more personal to the listener and are inexpensive to produce. In this post, we dive into how you can turn your podcast into the anchor of your content creation strategy.

This list of podcasts is a well-rounded curriculum for entrepreneurs and marketers looking for expert advice. Whether you’re building products or expanding your reach through social media, there is a ton of content for you in this list of podcasts.

There’s a lot that goes into running a successful company blog. These are just a few of the most important things to consider for each and every post.

Generating leads from your website can be really hard. So how are the online marketing juggernauts collecting thousands of leads each month? The simple answer is this: they're using insanely effective lead magnets. Here are 14 lead magnets that you can implement on your website today.

Promoting your content doesn’t have to be a time consuming task. The numerous social platforms and millions of bloggers to reach out to can seem daunting, but strong content marketing can be broken down into just three parts: influencer outreach, social media posting, and third party sharing.

In the 2015 world of sales, automation is king. What exactly does that mean in terms of sending out automated emails to your email list? We can start with a few basic definitions and clarifications.

Content marketing is seriously effective for real estate agents (and you can prove it). If you can establish yourself as a trusted individual or agency that provides helpful resources to your community, people will line up to work with you. And creating helpful content is the best way to earn trust. So for the real estate agent (or any other entrepreneur), these 7 WordPress plugins are pure gold. Every WordPress site should be using them.

Writing great blog posts is easier than you think. All you need is a blog post framework. This framework will help you grab a reader's attention, push them further into your content, and entice them to convert on your call-to-action. Blog post frameworks allow you to serve your readers better, and it will also give you a structure that makes blog writing much easier.

Is creating original content that generates leads a daily battle for your business? Hiten Shaw from Kissmetrics and Steli Efti from Close.io contemplate the challenges of content marketing and how to best leverage repurposed content in a recent episode of their podcast: The Startup Chat. We took tons of notes while listening to the episode, then summarized the episode in this blog post.

Not sure how to organize everything for your content strategy? In this post, we'll show you everything we do to manage more than 40 blog posts a month.

Hiring an outside company to produce content for your business can seem like a waste. You know your industry. You know what your clients want. So why would you hire an agency to do that for you? Instead of telling you why you should hire us (or any other content marketing agency for that matter), we're going to tell you why you shouldn't.

Your company's blog is an incredibly effective way to engage potential clients and organically grow the visibility and reach of your business. However, if your content marketing efforts are half-hearted, it may be doing more harm than good. If you want your business to stand out in the crowd, avoid these 3 content marketing mistakes that most small businesses are making.

Small business owners are great at a lot of things, but design isn’t always one of those things. Thankfully, there are plenty of online tools that make design easy for anyone. Here's a list of 10 tools that make design incredibly easy for small business owners.

The goal behind the service we offer is simple: to increase your sales. We do that by creating original blog content that will attract your target audience to your website. But usually, for a service like ours, you have to sign a long-term contract. You risk spending tons of money—for a fixed amount of time—to get underwhelming results. So from the very beginning, we decided not to do contracts. Here are the 3 reasons why.

While it’s essential for you to blog regularly, let’s be honest — you just don’t have the time! You’re too busy running your business to even think about writing a blog post. We feel you. That’s why we’ve put together these 3 stupid-simple ways to scale your content creation.

Great conferences are taking place every week, all over the world. It can be really overwhelming trying to decipher which ones are worth your time and money. Well have no fear, because we’ve done the research and necessary googling for you. Here are 27 of the best conferences for entrepreneurs and marketers.

According to Brian Clarke from Copyblogger, 8 out of 10 people on average will read the headline copy of your post, but only 2 out of 10 will read the rest. So how to do you go about writing the kind of headlines for your blog post that will draw people in? Here are 3 proven ways you can write better headlines...

According to Statista, LinkedIn has over 364 million users as of May 2015 — all of whom are business professionals and many who are decision makers. So how do you turn LinkedIn into a lead-generating machine? How do you grow your business and authority among high-ranking business professionals? Simple. You implement a LinkedIn strategy.

The owner of a business may not “get” content marketing, but even a technically disinclined leader understands cold, hard numbers. If a content marketer can track the ROI of their activities through key performance indicators and prove the value to decision makers, they'll find themselves instantly more influential and less often on the defensive during budget conversations.

Anyone can write a blog post. Writing a winning blog post — one that captures attention, draws readers in past the first few lines, keeps them engaged to the end, and sees them follow through on your call-to-action — that’s a little more difficult. We’ve taken the guess work out of writing a winning blog post. Use this 12-point checklist and win every time.

The greatness of the internet is that information is free and available to anyone willing to find it. There are so many blogs that offer advice to small business owners, from content marketing to sales. We took a deep dive into the websites listed in this post, reviewed them, and put together a list of their top three blog posts.